Sathon

Pheedbac

Category :
Web
Client :
Oyeti
Start Date :
2024-11-22
Duration :
2 weeks
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Pheedbac is a comprehensive feedback management platform designed to help businesses collect, analyze, and act on user insights. Pheedbac empowers product teams to make data-driven decisions and improve user experience by providing intelligent reporting dashboards and seamless integration with various platforms.

With a modern, visually engaging, and user-friendly interface, Pheedbac delivers real-time analytics, advanced data visualization, and audience behavior insights. The goal was to create a feedback solution that is intuitive, accessible, and scalable for solo entrepreneurs, startups, and established businesses alike.

01 . Discover

The first step was to conduct thorough research to understand the challenges businesses face when collecting and utilizing user feedback. The discovery phase included:

  • Market research on existing feedback management tools.
  • Identifying user pain points related to feedback collection, analysis, and implementation.
  • Studying how feedback-driven product improvements influence business growth.

Findings from this phase indicated a need for a simplified and automated feedback platform that integrates with existing business workflows while offering real-time insights.

02 . Idiate

Based on the research findings, I moved on to brainstorming and sketching the best approach to solve the identified problems. During this phase, I:

  • Mapped out the user journey to ensure a seamless experience.
  • Designed wireframes and prototypes to define the layout and structure.
  • Developed a dashboard-centric design with interactive data visualizations for actionable insights.

This phase led to the core feature set, including campaign tracking, audience metrics, and AI-powered feedback categorization.

03 . Test

Before moving forward with full-scale development, I conducted usability testing to refine Pheedbac’s functionality. This process included:

  • Running prototype tests with potential users to gather feedback on navigation and UI clarity.
  • Adjusting features based on user feedback, particularly streamlining the dashboard experience.
  • Ensuring seamless integration with third-party platforms to improve accessibility and adoption.

The testing phase provided valuable insights, leading to refined design elements and optimized performance for faster data processing.

04 . Solution

With the validated concept, I proceeded with full development and deployment. Key aspects of the final implementation included:

  • Responsive Web App Development: Ensuring Pheedbac works across all screen sizes for an inclusive experience.
  • Scalable Feedback System: Built to support businesses of all sizes, from solo entrepreneurs to enterprise-level teams.
  • Pricing Model for Different User Needs: Offering both a free tier for individuals and an affordable subscription plan for advanced features.

Pheedbac is designed to redefine how businesses interact with customer feedback, turning insights into actionable improvements. By combining intelligent analytics, seamless integration, and a user-friendly interface, Pheedbac ensures companies can innovate and grow with confidence.

The journey from concept to launch followed a structured approach, ensuring the platform met user needs while maintaining design excellence. Through research, iteration, and validation, Pheedbac was developed to bridge the gap between user input and product innovation.

This project exemplifies my ability to design, test, and deliver scalable digital solutions that enhance user experience and drive business success.



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